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Topic: |
Business
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Number of pages / Number of words: |
4 / 995 |
Essay's paper body
"Forty-percent of American consumers seek the advice of family and friends when shopping for services such as doctors, lawyers, and auto mechanics," (Hogan, Lemon, and Libai, 271). Hairdressers and barbers could also be added to that category.
The Effects of Word-of-Mouth on Advertising
Word-of-Mouth has positive and negative effects on advertising...
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WOM can complement and even extend the effects of advertising (Hogan, Lemon, and Libai). This can be seen in the movie industry. Studios spend millions in promoting a movie, and if the movie is good, people who saw it will tell others and reference the movie and the previews. The reverse is true too...
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'Word Of Mouth' Biggest Influence On Apparel Buyers - Survey, Usa
Imagine that you were called in by the government to advice on how it should use macroeconomic policy to manage the cyclical fluctuations in the economy. What advice would you give and how would you justify the advice?
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