Buy custom Why Measure Buyer Behavior
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| Topic: |
Business
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| Number of pages / Number of words: |
20 / 5340 |
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Measurement is "A rule for assigning numbers to objects to represent quantities of attributes" (http://www.marketingpower.com/live/mg-dictionary-view1932.php). Measuring buyer behavior is a practice used by marketers to gain information that can help prescribe effective approaches for strengthening customer relationships and increasing product satisfaction...
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Why is measuring buyer behavior important? To understand the significance of this question in the field of marketing, the value of measurement knowledge to consumer behaviorists and practitioners must be appraised. If measuring buyer behavior is important then this information must aid in the development of more proficient marketing activities...
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