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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 773 |
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Ethical fortitude, which represents "a necessary and critical ingredient in the successful enterprise" (Ruin, 1997), is not a difficult objective if one maintains a moral and conscientious outlook. Indeed, ethical concerns ran rampant among various entities at Merck prior to Vioxx being pulled from the market, posing questions along the way as to whether such obvious silence was deemed morally acceptable...
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Indeed, ethical concerns ran rampant among various entities at Merck prior to Vioxx being pulled from the market, posing questions along the way as to whether such obvious silence was deemed morally acceptable. According to Ruin (1997), ethics sometimes get in the way of resolving questions such as: "What is the concern? Am I being true to myself? Why is this bothering me? Is it my problem? What do others think? Who else matters?"
Establishing proper ethical guidelines - and therefore appropriate corporate social responsibility - must come from a management perspective, which is the primary location where policy is derived...
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