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| Topic: |
Business
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| Number of pages / Number of words: |
1 / 241 |
Essay's paper body
A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors:-
P-Political
E-Economic
S-Social
T-Technological
Sometimes Pest is also arranged as STEP, It is used to describe a framework for the analysis Fits into an overall environmental scan as shown below
ENVIRONMENTAL SCAN
|
External Analysis Internal Analysis
| |
Macro environment Microenvironment
|
P...
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A scan of the external macro-environment in which the firm operates can be expressed in terms of the following factors:-
P-Political
E-Economic
S-Social
T-Technological
Sometimes Pest is also arranged as STEP, It is used to describe a framework for the analysis Fits into an overall environmental scan as shown below
ENVIRONMENTAL SCAN
|
External Analysis Internal Analysis
| |
Macro environment Microenvironment
|
P...
Essay fragment
General points of the essay
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