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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1526 |
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Levitt argued that companies were thinking too much of their product not potential customers. This marketing concept suggests, that marketing decisions should be made by first knowing the customer and what they want. Only then should an organization initiate the process of developing and marketing products and services...
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Only then should an organization initiate the process of developing and marketing products and services.
Customer Orientation and Value Creation
Today's marketing is customer oriented, focused on satisfying customer needs. (Armstrong and Kotler, 2002) define marketing as a "social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and value with others"...
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