Buy custom Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion)
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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2958 |
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Es mussen neue Wettbewerbsinstrumente gesucht werden, um das Interesse der Verbraucher an neuen Produkten und Marken zu wecken.
Kotler / Bliemel (vgl. 2001, S. 986) knupfen hier an und bemerken, dass der zunehmende Einsatz der Verkaufsforderung eine Verkaufsforderungsuberflutung bewirkt, die zu verminderten Verbraucherreaktionen und gro?tenteils zur Wirkungslosigkeit von Promotion Instrumenten fuhrt...
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Daher ist es wichtig in diesem gesattigten Umfeld wirkungsvollere und aufsehenerregendere Instrumente einzusetzen, um Kaufausloser zu schaffen.
Vor diesem Hintergrund beschaftigt sich die vorliegende Arbeit mit dem Werbeartikel als Instrument der Verkaufsforderung.
1.2. Zielsetzung und Forschungsfragestellung
Ziel der Arbeit ist es durch Literaturrecherche einen naheren Einblick in das Verkaufsforderungsinstrument "Werbeartikel" zu geben...
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