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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1404 |
Essay's paper body
They still have a high elasticity because there are alternatives ? they will be put off if prices are too high.
4.2 Segment 2 Demand
Elasticity is relatively low (I?I < 1) for corporate customers because of the monopoly that Wembley has on high status England home games. For this segment, the product is the whole event rather than the football match...
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For this segment, the product is the whole event rather than the football match. Standard seating is not an alternative because they do not provide the same level of service or privacy.
The main factor effecting demand curves is the attractiveness of substitutions, which are complex for events at Wembley...
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