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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1642 |
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Why Germany they ask? The Germany countryside was littered with carcasses of other retailers, therefore Wal-Mart new that its non brand name items, service, and low prices would succeed. Analysts believed that Wal-Mart would not buy in Germany for many reasons: first, zoning laws, scarcity of land, and high real estate prices make it almost impossible to find affordable space for new supercenters...
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Second, the domination of other major retail stores. Next, due to German unions, the workers are very highly paid and unemployment being high. Last, Wal-Mart low price strategy could be hindered due to other manufacturers’ marketing strategies of selling brand name goods.
Of course, Wal-Mart has succeeded in Germany with a “smile†as always advertised...
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