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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 1 / 95 | 
                
    
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Wal-Mart was unusually active in testing and experimenting with new merchandising techniques. It relied less on advertising than most other discount chains did. The company distributed only one or two circulars per month and ran occasional TV ads, relying primarily on word of mouth to communicate its marketing message...
        
        
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Wal-Mart was unusually active in testing and experimenting with new merchandising techniques. It relied less on advertising than most other discount chains did. The company distributed only one or two circulars per month and ran occasional TV ads, relying primarily on word of mouth to communicate its marketing message...
        
        
            Essay fragment
        
    
                
            General points of the essay
            
                                    Advertising Using the Educational and Straight Sell Techniques
                                    Don't Discount Him
                                    dividend discount model
                                    Journal-Discount negotiation
                                    Merchandising
                                    Merchandising: Zara & HMV
                                    Online Discount Shopping
                                    Suits And Jacket,Merchandising
                                    THE DISCOUNT AND VARIETY RETAILING INDUSTRY
                                    The Battle of the Discount Retailer
                                    Visual Merchandising
                                    What I might say or do if a friend was thinking about experimenting with alcohol or drugs?
                                    Merchandising .... an overview
                                    How Are Current Advertising Techniques Used To Manipulate Consumers?
                                    What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits?
                            
                    
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