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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 855 |
Essay's paper body
It could not afford to enter them all simultaneously for at least two reasons. First, in 1991 Wal-Mart lacked the necessary competencies and resources - financial, organizational and managerial.
Second, a logically sequenced approach to market entry allows a company to apply the learning gained from its initial market entries to its subsequent entries...
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During the first five years of its globalization (1991 to 1995), Wal-Mart concentrated heavily on establishing a presence in the Americas: Mexico, Brazil, Argentina and Canada. It is important to examine whether it should have focused first on Europe or Asia instead.
The European market had certain characteristics that made it less attractive to Wal-Mart as a first point of entry...
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