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A threat is that the industry is not following consumer taste. To overcome the threat of not providing consumers wants the industry is expanding rapidly in the urban centers while traditional "wet markets" are being edged out as the middle-class enlarges and young people flock to the cities.

Economic

The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing costs have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat...

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