Buy custom Wal-Mart Stores, Inc ? The Challenges of being Competitive Internationally
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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3237 |
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Wal-Mart has product differentiation with strong brand identification and customer loyalty. Wal-Mart also has access to distribution channels with secure distribution for their products. Technology plays an important role in helping Wal-Mart stay customer focused. There are high barriers of entry for companies aspiring to come into the retail industry because of the resources that Wal-Mart possesses...
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Buyers do not have to bargain with Wal-Mart for low prices and higher quality or more services because Wal-Mart has already established the low prices, higher quality, and more services philosophy. Wal-Mart has many pricing philosophies including "Every Day Low Price" (EDLP), "Rollback", and "Special Buy" to ensure that their customers get the lowest price possible (Pricing Philosophy, par 8)...
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