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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 999 |
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Chart 2 illustrates individual market segments and the recommended marketing strategy for each.
CHART 2
Market Segment Target Mass Porter’s Generic Strategy
Suburbanites x Cost Leadership
Rural Residents x Cost Leadership
African American x Focus
Affluent x Focus
Hispanic x Focus
Empty Nesters x Focus
Obviously, Wal-Mart’s phenomenal success with suburbanites and rural customers is through mass marketing; most notable is their famous slogan, “Always low prices†which is recognized by 67% of the population and firmly defines their mass marketing strategy of the 1980’s and 90’s...
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Wal-Mart continues to out maneuver competitors with price reductions, staying true to its mass marketing strategy. “While much-larger Wal-Mart posted a modest monthly sales increase that met the lower end of its forecast, Minneapolis-based Target's same-store sales missed already-lowered expectations...
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