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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 890 |
Essay's paper body
Moving into international markets (Thompson & Strickland, 1995).
Along with its entry into the more established markets in Canada and Mexico, Wal-Mart was considering entering the more stable, but yet undeveloped markets of Latin America?specifically Brazil and Argentina. Argentina offered a mature and growing target market that could embrace the discount store concept at a rapid pace...
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Argentina offered a mature and growing target market that could embrace the discount store concept at a rapid pace. If Wal-Mart made the decision to enter Argentina, upper management projected that the Company would expand into the Argentine market with a mix of Wal-Mart and Sam's Club stores.
In terms of costs, Wal-Mart budgeted expansion costs for Argentina using a model similar to those used in the American and Canadian markets...
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General points of the essay
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Cultural Change in International Markets
Emerging Markets of Latin America
Entering Global Markets
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Wal-Mart International
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