Buy custom Wal-Mart: "Faca pilhas altas e venda barato" ao redor do globo!
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2188 |
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Mas, em 1998, a empresa deixou os especialistas perplexos ao comprar 21 lojas da rede Wertkauf da Alemanha. Em 1999, comprou outro varejista alemao, a rede de hipermercados Interspar com 74 unidades. No periodo de apenas um ano e meio a Wal-Mart passou de presenca zero na Alemanha ao posto de quarto maior varejista do pais...
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No periodo de apenas um ano e meio a Wal-Mart passou de presenca zero na Alemanha ao posto de quarto maior varejista do pais.
Por que esse movimento em direcao a Alemanha foi tao surpreendente? A regiao rural do pais esta repleta de carcacas de outros varejistas, como a Toys ?R' Us, que tentaram entrar naquele mercado e fracassaram...
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Wal-Mart: "Faca pilhas altas e venda barato" ao redor do globo!
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