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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1983 |
Essay's paper body
Globalization efforts happened quickly despite the fact that many people were skeptical about Wal-Mart’s opportunities in the international marketplace. In the year 2006 over 40% of Wal-Mart’s stores were internationally located.
Wal-Mart decided to target emerging markets as the starting point for international expansion in Europe, nations with growing populations in Latin America, and in Asia is targeted China...
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The first international store was opened in Mexico City in the year 1991. By forming a joint venture with the Mexican retail conglomerate, Cifra, Wal-Mart was able to overcome cultural differences. After some experience with Mexican partners Wal-Mart succeeded to expand further in Mexico, and entered Brazil and Argentina...
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