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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1300 |
Essay's paper body
The type of media vehicles that could possibly be used by ASDA as their main marketing tools would best be done in an IMC strategy.
The types of vehicles that were used together in order to work with each other would best include, television campaigns and also include and advertising catalogue or brochure that goes along with what was done in the television commercial...
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These two driving vehicles will help to gain more brand awareness in that consumers will see the ad, remember that they had these commercials and also that they had their own catalogue.
In regards to financial resources, and the amount of money that they have at their disposal in order to fill their communication objectives, they have well over the required amount as their parent company is Wal-Mart, one of the biggest companies in the US, and around the world...
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