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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 16 / 4337 | 
                
    
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Challenges are great and very complicated as a company goes beyond its national borders. Adapting to new cultures and values in different corners of the world is not an easy task. Any company may get lost by expanding faster than it can truly handle. Those employees and customers who were the backbone of the business may feel abandoned or even betrayed by management...
        
        
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Wal-Mart is one good example in this area.
Wal-Mart enjoyed great success inside the US, and used the capital it earned to expand internationally. Today, while it is the worldâs largest retailer, it is also suffering a huge image problem mainly because of the loss of its identity, which it was founded on, somewhere beyond the borders of its birthplace...
        
        
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