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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 775 |
Essay's paper body
But, I don't think this is such a good thing. I think it is more important to help out the smaller businesses of the town then support a huge company.
3. Ethnocentrism is the tendency to prefer products or people of one's own culture. Ethnocentrism has affected Wal-Mart in entering foreign markets. Wal-Mart has had great success in Mexico, Canada, and Germany...
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Wal-Mart has had great success in Mexico, Canada, and Germany. With only 2 stores in Mexico in 1992, Wal-Mart has grown to over 640 in Mexico and 240 in Canada. In Germany many customers are used to "service with a snarl". These same customers enjoy the friendlier demeanor of Wal-Mart associates. (Marketing...
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