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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 960 |
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Secondly, the most important feature of blue ocean strategy is that it rejects the trade-off between value and cost which is the fundamental tenet of traditional strategy. The final characteristic common is that blue ocean strategy is achieved only when the whole system of a company's utility, price and cost activities is properly aligned...
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It is the whole-system approach that makes the creating of blue oceans a sustainable strategy.
Blue ocean strategies create barriers to imitation. Firstly, because blue ocean creators immediately attract customers in large volumes, they are able to generate economy of scale rapidly. Imitators are then at the immediate and continuing cost disadvantage...
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