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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1055 |
Essay's paper body
It includes the four P's which are place, price, promotion, and product. The last term is target market and that is defined as the group of people that, in this case Mr. Bikoff, are most likely to purchase the product. In the case of vitaminwater the target market is most likely middle class individuals who prefer a healthier lifestyle...
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On these pages the marketing mix and the four P's are discussed and gives an example of Godiva Chocolate. Brand Loyalty is discussed on page 272 and it describes how most people are not specifically price buyers but a lot of the time "brand" buyers.
II. Environment
I believe that there are two "environments" that stick out and are relevant to this article...
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