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Business
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| Number of pages / Number of words: |
12 / 3131 |
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Through this relationship of "symbolic interactionism" meaning is ascribed and social reality is constructed. However, through a process of "minding" individual interpretation of symbols is often modified by personal thoughts and experiences. (Griffin, 2003, p.57-58).
Virgin's challenge is to employ a minding strategy to break conventional perception of what "virgin" means...
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Through original PR and marketing initiatives they reframe ? "change the conceptual and/or emotional setting or viewpoint in relation to which a situation is experienced and to place it in another frame which fits the facts of the concrete situation equally well or even better, and thereby changes its entire meaning" (Griffin, 2003, p...
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