Buy custom virgin group and coca cola management strategies
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Topic: |
Business
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Number of pages / Number of words: |
11 / 2854 |
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In a speech to the Institute of Directors in 1993, there were a few slogans being introduced by Branson. âStaff first, then customers and shareholdersâ âShape the business around the peopleâ âPioneer, donât follow the leaderâ. âCapture every fleeting ideaâ and âDrive for changeâ...
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âCapture every fleeting ideaâ and âDrive for changeâ. (Grant 2005a:326)
With these principles at the core of the Virgin culture Branson created an environment in which talented, ambitious people were motivated to do their best and strive for a higher level of performance. While the working environment was informal, anti-corporate, and defined by the pop culture of its era, expectations were high...
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General points of the essay
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