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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1441 |
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The market is highly competitive with 6 nationwide carriers and a number of regional and affiliate providers. The 4 big players have a customer base of about 66% of the total cellular subscribers in US with the rest being catered to by a large number of other players (McGovern, 2007).
IV. Possible Solutions
There are 3 alternatives in regards to the key decision:
1...
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The 4 big players have a customer base of about 66% of the total cellular subscribers in US with the rest being catered to by a large number of other players (McGovern, 2007).
IV. Possible Solutions
There are 3 alternatives in regards to the key decision:
1. “Clone Industry Prices:†clone existing price structure –priced competitively with a few key advantages like differentiated applications and superior customer service...
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