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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5648 |
Essay's paper body
This information will be leveraged to better understand which target market is served, have a better understanding of the specific needs, and how Vichy can better communicate with them.
Target Markets
? Female and male between 13 and 25 years old
? Chinese teens and students
? People who value sunburn protection
? People who do outdoor activities regularly
2...
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We will set the geographic target area in Beijing with the estimation of targeted population of 7 million people between 13 and 25 years old, especially in 4 major districts in Beijing: Chaoyang, Dongcheng, Xicheng and Haidian district.
Demographics
We think that more female customers will buy our products...
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