Buy custom Vehicle Target Markets
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1022 |
Essay's paper body
The target group appears to be mothers and minority groups with a mid range income. Targetmarketnews.com is quoted as stating that "Chrysler said the Grand Caravan advertising campaign would be a "celebration of moms and families" and aims to position the minivan as the "ultimate family vehicle." The automaker will reach out with a Mom Test-drive program, blogs" Chrysler has made plans that include "? reaching out to women as well as African-American and Hispanic consumers...
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It gets 28 MPG, and seats only two. It is a convertible meant to appeal to the upper class and retirement age person that is looking to be like a child. "If, on the other hand, you want to emerge from every drive, giggling like a kid, sweating, slightly juiced and with a grin big enough to post a wok into, get down to your BMW dealer now...
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General points of the essay
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