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Business
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3 / 619 |
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These events have high attendance and are becoming more televised.
- Also, Vans might want to consider dropping its music label. Music is not in Vans’ realm of expertise and this might harm the company because of a loss of focus on its most profitable channels.
SECTION 4: Question to Group
If expansion of their market is necessary by establishing Vans as a more mainstream lifestyle brand, how can Vans maintain its unique ‘grassroots’ culture that has distinguished Vans from other alternative sports companies?
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These events have high attendance and are becoming more televised.
- Also, Vans might want to consider dropping its music label. Music is not in Vans’ realm of expertise and this might harm the company because of a loss of focus on its most profitable channels.
SECTION 4: Question to Group
If expansion of their market is necessary by establishing Vans as a more mainstream lifestyle brand, how can Vans maintain its unique ‘grassroots’ culture that has distinguished Vans from other alternative sports companies?
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