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Business
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| Number of pages / Number of words: |
1 / 268 |
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Advertising and direct marketing was never a key interest to Vanguard. Now, with competitors like Citibank merging to become full service financial companies Vanguard realized its need to take control of its brand integrity. After much success with the advertising campaign in 2002, Vanguard encountered concerns of spending money on advertising and direct marketing...
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Advertising and direct marketing was never a key interest to Vanguard. Now, with competitors like Citibank merging to become full service financial companies Vanguard realized its need to take control of its brand integrity. After much success with the advertising campaign in 2002, Vanguard encountered concerns of spending money on advertising and direct marketing...
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