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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 479 |
Essay's paper body
By maintaining its own distribution processes, Nike is able to exercise greater control over its supply chain management.
7. Retail Sales
The retail sale of Nike's products is almost entirely outsourced. This benefits Nike because it provides access to the thousands of footwear and athletics stores based around the World...
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Nike does operate approximately 400 retail stores worldwide. However, these stores are a tiny percentage of the total number of Nike retailers. Furthermore, many of these stores operated under the Cole Haans brand and do not directly sell Nike products.
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