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Topic: Business
Number of pages / Number of words: 10 / 2576
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Elasticity depends on the attitude towards the car. An automobile is a rather expensive purchase, and some people will not care about extra several hundred dollars if they are already willing to spend thousands. At this point, brand loyalty or positive car image becomes important. Some Americans might prefer a rather unpractical and fairly expensive Buick or Cadillac simply to follow the regular conception of an American car – it should be large, comfortable, and powerful...


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Some Americans might prefer a rather unpractical and fairly expensive Buick or Cadillac simply to follow the regular conception of an American car – it should be large, comfortable, and powerful.

Another example is presented by the luxury cars, which do not follow the general rules of the price-establishment...


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