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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3526 |
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This experience of marketing products that are manufactured by other firms has both underscored the value of the marketing function, and at the same time created a strong desire at AutoMex to have a product of its own to market rather than just sell the products of others. AutoMex satisfied that desire to some extent with manufacturing, but quickly realized that its corporate comparative advantage, as viewed by others like USAuto, was its ability to marshal low-wage, limited skills workers in assembly locations...
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AutoMex satisfied that desire to some extent with manufacturing, but quickly realized that its corporate comparative advantage, as viewed by others like USAuto, was its ability to marshal low-wage, limited skills workers in assembly locations.
AutoMex has come to believe that low-wage is not truly a comparative advantage, because any other competitor can beat it by simply investing in productivity-enhancing equipment...
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