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Business
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| Number of pages / Number of words: |
4 / 919 |
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With these challenges, KFF may want to consider implementing a more than one strategy, in order to remain competitive. “Combining a market segmentation strategy with a product differentiation strategy is an effective way of matching a firm’s product strategy to the characteristics of the firm’s target market segments†(Generic Strategies, 1980) Using the combination of two strategies will allow KFF to make appropriate business decisions, and make necessary changes to their strategy...
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“Combining a market segmentation strategy with a product differentiation strategy is an effective way of matching a firm’s product strategy to the characteristics of the firm’s target market segments†(Generic Strategies, 1980) Using the combination of two strategies will allow KFF to make appropriate business decisions, and make necessary changes to their strategy...
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General points of the essay
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