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Strategic business issues associated with the use of Information System:

Alaska Airlines strategy is to develop and implement technology which provides them with the competitive advantage over its competitors. Key issues for them to decide are:

? Will innovative uses of technology provide Alaska Airlines the competitive edge within the industry in the future?

? Which processes for Alaska’s system could be completely automated?

? Which service/process should stay person-to-person?

? Should some be hybrid?

? Would current Airport of the Future or other technological initiatives solve Alaska’s problem? How should Alaska implement the solutions?

? With infinite number of technologies available, what criteria should airport of the future team use to evaluate new technology?

? In addition to technological innovation, what else is necessary for Alaska to be successful?

From the case, we learn that Alaska Airlines have implemented the following systems:

? IMAGE project is helping Alaska Airlines with customer service experience...

Strategic business issues associated with the use of Information System:

Alaska Airlines strategy is to develop and implement technology which provides them with the competitive advantage over its competitors. Key issues for them to decide are:

? Will innovative uses of technology provide Alaska Airlines the competitive edge within the industry in the future?

? Which processes for Alaska’s system could be completely automated?

? Which service/process should stay person-to-person?

? Should some be hybrid?

? Would current Airport of the Future or other technological initiatives solve Alaska’s problem? How should Alaska implement the solutions?

? With infinite number of technologies available, what criteria should airport of the future team use to evaluate new technology?

? In addition to technological innovation, what else is necessary for Alaska to be successful?

From the case, we learn that Alaska Airlines have implemented the following systems:

? IMAGE project is helping Alaska Airlines with customer service experience...

General points of the essay

American Airlines Competitive Strategy Application Of E-Business Strategy Creates Competitive Advantage For Airlines Company Analysis of United Airlines In certain cases Porter's Diamond of Competitive Advantage may not be an appropriate framework for the analysis of a nation's sources of competitive advantage. MBA-580 COMPETITIVE STRATEGIC ADVANTAGE Southwest Airlines Competitive Advantages Strategic Management; Gaining and sustaining competitive advantage at hewlett packard The Competitive Environment Of Virgin Airlines The use of brand name as a strategy for gaining competitive advantage United Airlines Benchmarking United Airlines the internet and information system that contribute to competitive advantage “informatio Technology Can’t Really Give A Company A Strategic Advantage, Because Most Competitive Advantages Don’t Last More Then A Few Years And Soon Become Strategic Necessities Which Just Raise The Stakes Of The Game. Discuss Why? IHG - Using Technology as a Competitive Advantage Southwest Airlines - Using Human Resources for Competitive Advantage

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