Buy custom Unilever Objects To Groupm Co-Pitching For P&Amp;G Business
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 742 |
Essay's paper body
GroupM India chief executive Vikram Sakhuja, too, did not respond to emails, while Mediacom MD Divya Gururaj said the firm has no relation with Unilever.
Usually, multinational advertisers allow different agencies under the same holding firm or brand (in this case, GroupM) to handle competing business and that may explain why P&G itself appears to have no issues with the joint pitch...
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In this case, Unilever could be evoking what is called an overarching clause in business conflicts, in which the advertiser does not allow even sister agencies to handle conflicting business. The situation is unique as the industry in this case is highly competitive and sensitive to information leaks and the players are top advertisers...
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