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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 616 |
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Observing the laundry soap market in NE, Unilever had a market share of 19.1% with its brand Minerva. Its biggest competitor ASA, which is a local Brazilian company, had a share of 11%. Other companies own 63.6%.
IV: Customer
Focusing on low end costumers of the NE, special factors are crucial to understand their buying behavior...
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Most importantly, how do low-income consumers of the NE evaluate detergent products? Among price, six key attributes are critical for northeastern costumers to decide between detergent brands: 1) cleanliness (most important), 2) smell, 3) ability to remove stains, 4) dissolving power, 5) packaging, 6) harm to colors...
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