Buy custom Understanding The External Market Enviroment
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| Topic: |
Business
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| Number of pages / Number of words: |
19 / 5064 |
Essay's paper body
For example, population growth (demographic) leads to more resource depletion and pollution (natural environment), which leads consumers to call for more laws (political/legal) to reduce environmental damage. The imposed restrictions stimulate new technological solutions and products (technology), which if they are affordable (economic forces) may actually change people’s attitudes and behaviour (socio/cultural)...
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This environment is composed of laws, government agencies and pressure groups that influence and limit various organizations and individuals. Sometimes these laws also create opportunities for business.
"There are a number of reasons why the legal environment is important to managers, particularly those involved with the marketing function...
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