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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 350 |
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There are many theories exploring the components of brand equity and have different opinions. Between them, Aaker’s (1991) theory is more complete and is most widely adopted. He mentioned that brand equity has five components, brand loyalty, brand awareness, perceived brand quality, brand association and other proprietary brand assets...
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There are many theories exploring the components of brand equity and have different opinions. Between them, Aaker’s (1991) theory is more complete and is most widely adopted. He mentioned that brand equity has five components, brand loyalty, brand awareness, perceived brand quality, brand association and other proprietary brand assets...
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