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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 589 |
Essay's paper body
But it turns out it was all fake. He said he didn't like the idea of undercover marketing. Another person felt violated. He thought he had a real connection between two people and it turns out they were just salesmen.
There is a debate to weather this type of marketing is ethical or not. The goal of it is to generate a buzz about new products, but that is done by tricking the consumers into trying your product...
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The goal of it is to generate a buzz about new products, but that is done by tricking the consumers into trying your product. You essentially lie to them in hope of getting a good return.
An advertising monitoring agency called Commercial Alert, created by Ralph Nader, says undercover marketing is misleading...
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General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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