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Tweeter Speech

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Essay's paper info

Topic:	Business
Number of pages / Number of words:	4 / 870

Essay's paper body

Buen precio cada dia

2.- Proteccion automatica de precios (APP)

Aumento de la satisfaccion del cliente

Mejora la imagen de empresa competitiva en precios

3.- Cambio estrategia comercial

Mayor presencia en television y radio, + publicacion de catalogos

Menor % respecto a ventas brutas (8% - 8.9%), pero mejor distribucion

Prensa y revistas solo especializadas Mayor poder adquisitivo

Radios especializadas en musica especializada

Conciertos de musica especializada

Preaperturas (Fidelizacion de clientes)

Envios directos (Fidelizacion de clientes) -----------> 270000 83% Compraban tras recibir

325000

Resultados nueva estrategia

1991 1993 1996

Locales 13 14 21

Ventas (mill...

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