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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 1976 |
Essay's paper body
The target market does not seem to be comfortable using such an expensive tool for everyday mice control. Furthermore, the product has been introduced as something disposable. If customers had to buy these mousetraps and use them only for a brief period of time, they would certainly not pay five times as much if a cheaper one is available...
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So too with new products. It would take much effort and creativity for new products to penetrate a market that already consists of similar merchandise. How a new product will fare would rely highly on several factors such as quality, design, features, brand name, packaging, and services offered.
With its proven usefulness and effective trapping mechanism, the traditional mousetrap has very well gained its niche in society over the years...
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