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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 3055 |
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The good thing of transactional selling is that less investment has to be done for the customer and especially the customer service is reduced which results in a lower price for the purchaser.
A study which has been done recently shows that 68 percent of all firms focus on transactional relationship with at least some of their customers...
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But which types of companies are most likely connected with transactional selling?
These are mostly companies which sell directly to the end-customer, so consumer goods firms and large organizations. These companies offer their customers readymade products, which focus on the mass market. Individual adaptations for a single customer aren’t normally possible...
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General points of the essay
“Transactional Vs. Relationship Selling”
The Value of good customer service
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MANAGERIAL AND CUSTOMER COSTS OF PRICE ADJUSTMENT:
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD.
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Customer Service Benchmark
Improving Customer Service
Poor Customer Service
Principle of Customer Service
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