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Business
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| Number of pages / Number of words: |
2 / 437 |
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In 1992, TRU decided to try and enter the Japanese toy market, but faced many challenges if they were to be a success. In the 1980's annual retail sales in Japan grew by 94% and children's products accounted for a significant proportion of this. It showed that the desire for products that TRU produced was there, but they needed to find a way into the localised and fragmented toy market that was present in Japan at that time...
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In 1992, TRU decided to try and enter the Japanese toy market, but faced many challenges if they were to be a success. In the 1980's annual retail sales in Japan grew by 94% and children's products accounted for a significant proportion of this. It showed that the desire for products that TRU produced was there, but they needed to find a way into the localised and fragmented toy market that was present in Japan at that time...
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