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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1148 |
Essay's paper body
Without its very high level of productivity, (Toyotist methods) and tie in with suppliers it is unlikely that the Washington plant, as a branch plant away from the Renault core areas would have survived.
The combination of Renault and Nissan was necessary because Renault had little production outside Europe and was losing French Government support as the EU began to curb Government aid to industry...
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Nissan faced overcapacity in its domestic market and needed the design flair of Renault as its cars were not selling well in Europe and the USA. Nissan was attractive to Renault as it had engineering skills, access to the Japanese (and Asian) markets and also had plants in North America. Thus Renault could go global...
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General points of the essay
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