Buy custom Toyota Camry Hybrid price sensitivity analysis
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 879 |
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End-benefit effect
The main end-benefit effect present in this ad is somewhat skewed. Instead of emphasizing personal benefits of buying a hybrid car (such as fuel economy), the more altruistic "heal the world" reasons are presented. The bottom line message of this ad clearly states: "buy this car, and you will be blessed, as a good soul, caring about the future of our planet and about the US economy...
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The bottom line message of this ad clearly states: "buy this car, and you will be blessed, as a good soul, caring about the future of our planet and about the US economy." This approach may be effective in certain contexts, but that requires further research. In our opinion, the more ego-centric the benefits are presented, the more effective the ad will be...
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