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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1807 |
Essay's paper body
This implies that for more expensive goods such as durable and luxurious products, consumers tend to be more price sensitive and will take time to shop for the shop that offers the lowest price. As for cheaper goods, consumers are less price sensitive and will purchase base on convenience rather than price...
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As for cheaper goods, consumers are less price sensitive and will purchase base on convenience rather than price.
3) Compare the future promise of Borders, the book superstore, and TRU. What in your judgment accounts for the difference in their prospects?
Both Borders and TRU had been using the same "category killer" concept as the foundation for their business models...
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General points of the essay
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