Buy custom Tour Operators Overcoming Of Intangibility And Perishability By Using The Internet
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Topic: |
Business
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Number of pages / Number of words: |
7 / 1794 |
Essay's paper body
On the other hand, Intangibility of tourism products implies a large amount of risk and uncertainty about customer value (quality-price-ratio).
Tourism marketers must attempt to overcome the drawbacks posed by an intangible product, and there are a number of imaginative ways in which this has been achieved in practice...
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Since the holidays cannot be âroad-testedâ prior to purchase, tour operators, such as Thomas Cook and Thomson Holidays, have built websites which the customer can browse through to select the best-suited package. The internet provides unparalleled opportunities for tour operators to research destinations and develop their products on-line...
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