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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 788 |
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and foreign markets, (ii) intensity of the competition, and (iii) the fact that the two key leaders of the company are not getting any younger.
3. Options for Resolving Key Strategic Issue
To resolve this key issue, we recommend the following options:
(i) Because leadership is a key force in determining an organization’s success or lack thereof, the Gordons should consider putting a succession plan in place as soon as possible and should start grooming the would-be successor(s)...
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This could directly reduce costs, in addition to the time and energy saved in negotiating fixed-price contracts with packaging suppliers. Tootsie Roll would also be able to control the production of tamper-proof packaging in a manner that did not compromise its brand image.
(iii) Rather than reduce its spending on advertising in the U...
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