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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 604 |
Essay's paper body
In 2007, market leader TomTom took 49% of votes.
COMPETITIVE POSITIONING
- By mid-2006, TomTom was the leading provider of mobile navigation devices for the second consecutive
year with a 35% share in the European market and a 31% share in Germany. A number of cooperation
initiatives with car manufacturers and mobile phone operators are in the pipeline...
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A number of cooperation
initiatives with car manufacturers and mobile phone operators are in the pipeline.
- TomTom’s navigation software can be used directly on all its own hardware but is also compatible with all
major operating systems for computers, PDAs and smartphones.
- With TomTom PLUS, a network based information service, the company will be able to offer a set of
services to facilitate mobility and communication...
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