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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1220 |
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It can pause, record, fast-forward, and rewind live TV, something that VCRs can never do. It will look at what kinds of programming the consumer has watched and offer suggestions of new shows based on this. It will also automatically record shows that it knows the consumer enjoys.
TiVo has a pretty strong branding strategy already...
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It will also automatically record shows that it knows the consumer enjoys.
TiVo has a pretty strong branding strategy already. One of the main reasons for it is that it is based on the core benefit of allowing consumers to control when and what to watch on TV. The one area that needs improvement, however, is that the actual product is not defined specifically...
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