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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1416 |
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Competition
Since it is a new industry, there is no significative competition for the moment. But two major movers have started to emerge - Replay Networks, which sells a more expensive product, is threat due to similar characteristics of its product and also to the large commissions it pays to the salespeople; Ultimate Tv, from Microsoft is about to enter the market a may become a significative threat mainly because it combines several products like Internet and Email, into the same product...
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The Advertisement Industry Issue
The unique features of TiVo, that grants the consumer the opportunity to skip advertisements is viewed as a significant threat to the advertisement industry, and thus to the whole Tv industry because the networks are expecting that if TiVo achieves a large market penetration, the advertisers will drastically reduce their traditional media spend...
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General points of the essay
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